Marketing that Fosters Diversity and Inclusion

WELCOME TO THE UPLIFTING
IMPACT PODCAST!

The Uplifting Impact Podcast is a platform that fosters dynamic conversations around the intersection of Diversity, Equity, Inclusion, and Leadership. Directing our conversations are Uplifting Impact’s Chief Change Agent, Deanna Singh, and Chief Information Officer, Justin Ponder. Both are renowned thought leaders, teachers and consultants within the DEI space and are known for the ability to teach difficult lessons in gentle ways that inspire change and innovation within organizations.

Our mission is to provide actionable insights and wisdom from various leaders, executives, consultants as well as entrepreneurs. We’ve had industry leaders from companies such as Hewlett Packard (HP), Ford, Kohl’s and more come on board to share their expertise within the DEI space.

If we inspire one listener and leave them with ideas of how they can improve their DEI leadership and life skills, we consider that the ultimate accomplishment.

Carla Fulmore is a Marketing Program Manager focused on Enterprise and K-12 Education business to business customers at Office Depot. She began her career at Office Depot in 2007 and has worked in multiple functions of the business including Digital Merchandising and Direct Consumer Marketing. She has served in many leadership opportunities and is currently the leader of the Office Depot Women of Color Associate Resource Group.

In this episode, Deanna and Carla dive into what it looks like when an organization combines their core values with their marketing efforts. Carla and Deanna discuss just how important it is for customers to be able to see themselves within an organization’s marketing, and ways in which an organization can ensure that there are diverse voices at the table. Carla also shares the role that employee resource groups have played in her professional development, and how organizations can use these as a place to encourage allyship. To connect with Carla, you can find her on LinkedIn at: https://www.linkedin.com/in/carla-fulmore

Topics In This Episode

Making the connection between DEI and marketing
An important strategy for building a loyal customer base
Being more thoughtful with marketing
Creating an inclusive marketing plan
Strategies for incorporating all voices - even if not all identities can be represented at the table
Questions to ask in order to be sure the space you’re in is inclusive.