--- title: Strategies for wide-spread and long-lasting change description: Asif Sadiq has a has a long and rich career in the equity and inclusion space in senior executive roles at Adidas, the Telegraph and EY Financial Services. image: https://www.upliftingimpact.com/hubfs/15%20-%20Asif%20Sadiq-rec.png --- [![Website Logo - White-1](https://www.upliftingimpact.com/hs-fs/hubfs/Uplifting%20Impact/Website%20Logo%20-%20White-1.png?width=1827&name=Website%20Logo%20-%20White-1.png "Website Logo - White-1")](https://www.upliftingimpact.com/) ![HEADER - Podcast 2](https://www.upliftingimpact.com/hubfs/Uplifting%20Impact/Headers-Backgrounds%20-%20UI/HEADER%20-%20Podcast%202.jpg "HEADER - Podcast 2") # Strategies for wide-spread and long-lasting change Posted by [Deanna Singh](https://www.upliftingimpact.com/uplifting-impact/author/deanna-singh) | Oct 28, 2021 3:00:00 AM ![](https://www.upliftingimpact.com/hubfs/15%20-%20Asif%20Sadiq-rec.png) Asif Sadiq has had a long and rich career in the equity and inclusion space with senior executive roles at Adidas, the Telegraph and EY Financial Services. He's been listed as one of the Most Influential Global D&I Leaders by Hive Learning, CIPD’s Top 20 Power List, and was honored with an MBE in 2017 by the Queen. As the Senior Vice President of Equity and Inclusion at WarnerMedia International, Asif works on globally driving the agenda around diversity. In our conversation, we address the growth that is happening in the DEI space, and important considerations organizations should think about when filling DEI related positions. We talk about how to approach DEI work within different organizations and how it requires more than a blanket approach, and we discuss some important tools for driving widespread change. Asif also explains the important relationship between activism and DEI work, along with how activism drives DEI and what they look like in our personal lives versus inside the workplace. To connect with Asif, you can find him on LinkedIn at [https://uk.linkedin.com/in/asif-sadiq-mbe-b8a58b14](https://uk.linkedin.com/in/asif-sadiq-mbe-b8a58b14) ## Topics In This Episode: - Pitching DEI initiatives within an organization - Removing the emotional connection to DEI in the workplace, and why it’s important - Changes in DEI over the last 18-months - The relationship between social justice and DEI work - Creating strategies for wide-spread and lasting change that benefits all members of an organization - Differences between diversity and inclusion ### Other Conversations We’ve Enjoyed - [Growth Mindset vs. Fixed Mindset](https://www.upliftingimpact.com/uplifting_impact/growth-mindset-vs.-fixed-mindset) - [DEI is the responsibility of all leaders, not just those with the ‘DEI’ title](https://www.upliftingimpact.com/uplifting_impact/dei-is-the-responsibility-of-all-leaders-not-just-those-with-the-dei-title) #### Written by [Deanna Singh](https://www.upliftingimpact.com/uplifting-impact/author/deanna-singh) Deanna Singh is a business consultant, speaker, and podcaster who is internationally recognized for her work in leadership, diversity, equity, and inclusion. Deanna helps her clients create more equitable and inclusive work environments and engage more authentically within their internal and external communities. A gifted communicator, she is a champion for marginalized communities through her work. Her podcast, Uplifting Impact with a focus on looking at the intersection of Leadership and Diversity, Equity, and Inclusion, focuses on solutions and is directed at people who want to break the status quo. Singh earned her Bachelor of Arts in Urban Studies from Fordham University, a Juris Doctorate from Georgetown University, a Master’s in Business Administration from the University of Wisconsin, Madison, and certification in Diversity, Equity, and Inclusion from Cornell University. 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