Thought-leadership: Building a Strong Brand with Business Speaker

March 4, 2019


Hiring a business keynote speaker for your next employee resource group (ERG) event can have far-reaching impacts, from increasing employee morale to boosting productivity. 

Unbeknownst to many, it is one of the best-kept secrets of a marketing agency’s strategy for their clients, such as the business titans and successful startups that consumers have come to trust.

Ever wonder how these powerhouses sustain a loyal client base while keeping their teams so engaged with promoting the brand?


One of the most impactful reasons:

Employee drive to promote their employer as a thought-leader and a sincere passion for the brand they are serving!


The Impact of Inspiration: Hitting the Reset Button

Your team’s attitude towards mobility and growth will either develop a positive environment for creativity or a complicated, unfocused atmosphere. 

Imagine trying to tackle business challenges or being creative with a lack of inspiration?

Leaving behind the monotonous day-to-day office life for just a moment to immerse your team members in advice and stories from a keynote speaker can provide that positive energy needed to boost your team’s performance.


Thought-leadership Approach = Trust and Motivation

It is true. A little inspiration can go a long way. 

When selecting an inspiring keynote speaker, consider hiring one that has the experience to actually inspire your team to promote thought-leadership for your brand.

A thought-leadership approach in selecting a keynote speaker does not require targeted experience within your actual industry. Many times, it is just the opposite. Focus on procuring a speaker that will impact the motivation of your company culture and goals, as opposed to industry knowledge and techniques.  


Remember, your employees are the amazing think tanks and SME (Subject Matter Experts) to help you leverage thought leadership and brand awareness. They simply need (and deserve) appreciation and the right environment to execute the goal. 


Employee Engagement Impacts Employee Performance

Disengaged and uninspired employees account for much of the inefficiency and low morale within an organization. A case study provided by Saba demonstrated how every survey of employee engagement shows 60-70 percent of U.S. employees are disengaged in the workplace.

Express sincere appreciation by providing a refreshing, one-of-a-kind experience through a purpose-focused keynote speaker at your next ERG event.  Your employees will leave with a restored purpose to promote your brand and a sense of value from their leaders.


Long-term Advantages of Hiring Keynote Speakers

Keynote speakers can lead your teams towards finding their own drive and innovation. 

Promoting the performance and purpose of your team will impact the performance of your brand awareness and customer loyalty in customer service, marketing campaigns, and more. 


Path Alignment: Keeping the Train on its Tracks

Often times, the most prosperous businesses are the most consistently productive organizations.  Their train remains on its tracks, even when an earthquake hits their particular industry and rocks their foundation. 

They remain resilient and even gain momentum due to a consistent path alignment. 

Always ensure that your team leaders immediately handle misunderstandings and miscommunications concerning your company’s overall goals.


Identify Your Goals and Establish Clear Trajectory

The best keynote speaker to hire would be one that drives purpose and stimulates your organization to remember the importance of their role and the power of having a voice in your business.

Most importantly, the right keynote speaker will promote:

  • Alignment with your objectives;

  • Key insights for business growth as a thought leader.

Incredible insights and motivation for alignment will fuel the engine of your business, keeping your organization on its tracks, and renew a sense of urgency and recognition!


New Call-to-action

Leave a Comment